Project Team

Project Europa is a truly university-wide initiative engaging faculty and staff members from across the university in the implementation of Salesforce Education Cloud and Marketing Cloud.

The project is led by a Core Team comprised of:

  • Dr. Serenity King, Office of Institutional Success and Decision Support (Co-Lead)
  • Dr. Dawn Owens, Jindal School of Management (Co-Lead)
  • Dr. Wray Weldon, Office of Institutional Success and Decision Support (Co-Lead)
  • Dr. Raul Hinojosa Jr., Office of Institutional Success and Decision Support (Change Manager)
  • KatyBelle Edwards, Office of Institutional Success and Decision Support (Project Manager)

The Executive Steering Committee and Project Teams include a broad array of department leaders and subject matter experts to support the successful implementation and adoption of this new technology solution.

Executive Steering Committee

The Executive Steering Committee serves as the primary advisory group for the CRM Implementation project, providing strategic direction and high-level decision-making support.

Member Title Unit
Dr. Serenity Rose King Co-Lead, Associate Vice President for Institutional Success and Decision Support Office of Institutional Success and Decision Support (OISDS)
Dr. Dawn Owens Co-Lead, Faculty Advisor and JSOM Clinical Associate Professor, Academic Senate Member Naveen Jindal School of Management (JSOM)
Dr. Wray Weldon Co-Lead, Assistant Vice President, Institutional Success Tech and DMO Office of Institutional Success and Decision Support (OISDS)
Dr. Raul Hinojosa Jr. CRM Change Manager, Senior Director for Policy and Process Improvement Office of Institutional Success and Decision Support (OISDS)
KatyBelle Edwards CRM Implementation Project Manager Office of Institutional Success and Decision Support (OISDS)
Dr. Courtney Brecheen Senior Associate Dean of Undergraduate Education Office of Undergraduate Education (OUE)
Dr. Poras Balsara Professor of Electrical & Computer Engineering and Associate Dean for Academic Affairs Erik Jonsson School of Engineering and Computer Science (ECS)
Jessica Heimbuch Director, Campaign Strategy Office of Communications and Marketing
Eric Van Leeuwen Assistant Dean of Graduate Education Office of Graduate Education
Ingrid London Assistant Provost for Admission and Enrollment Office of Admission and Enrollment
Jennifer McDowell University Registrar Office of the Registrar
Ryan Meyers Senior Director, Academic and Administrative Systems Development Office of Information Technology (OIT)
Shivani Narain Executive IT Leader and Sr. Director, Identity Governance and Digital Transformation Support Services Office of Information Technology (OIT)
Dr. Amanda Smith Associate VP for Student Affairs and Dean of Students Division of Student Affairs
Dr. Chad Thomas Senior Associate VP of Student Affairs Division of Student Affairs
Ryan White Assistant Vice President for Residential Life Division of Student Affairs
Juncheng (Jessie) Wu Director of Data Warehouse Office of Institutional Success and Decision Support
Technical Steering Committee

The Technical Steering Committee oversees the technical processes of the CRM implementation, supporting complex challenges, integration, and data migration.

Member Title Unit
Dr. Wray Weldon Associate Vice President for Institutional Success and Decision Support Office of Institutional Success and Decision Support
Ingrid London Assistant Provost for Admission and Enrollment Office of Admission and Enrollment
Shivani Narain Senior Director, Identity Governance and Digital Transformation Support Services Office of Information Technology
Ryan Meyers Senior Director, Academic and Administrative Systems Development Office of Information Technology
Jessie Wu Director of Data Warehouse Office of Institutional Success and Decision Support
JJ Visconti Manager of Information Technology Office of Enrollment Operations
David Rude Senior Director - Enrollment Technology Office of Admission and Enrollment
Jamie Janazian Manager of Information Technology Office of Admission and Enrollment
Morgan Eddy Manager of Information Technology Office of Admission and Enrollment
Andrea Tapia Enterprise Systems Developer II Office of Admission and Enrollment
Scott Manning Enterprise Systems Developer II Office of Admission and Enrollment
Avery Ausborne Director, Enrollment Operations Office of Admission and Enrollment
Jennifer McDowell University Registrar Office of the Registrar
Archana Potdar CRM Analyst Office of Institutional Success and Decision Support
Padmini Katekar CRM Analyst Office of Institutional Success and Decision Support
Mariya Siliankina CRM Analyst Office of Institutional Success and Decision Support
Rashell Carter Project Manager I Office of Admission and Enrollment
Brad Skiles Manager of Information Technology Office of Information Technology
Alison Lewis Manager, Student Information Systems Office of Information Technology
Alyssa Phillips Business Technical Analyst II Office of Admission and Enrollment
James Lemus Technical Team Lead Office of Information Technology
Daniel Johnson Enterprise Systems Developer III Office of Information Technology
Mareze Crone Director Office of the Registrar
Shella Hayes Business Technical Analyst IV Office of Information Technology
Jeff Scroggins Data Warehouse Systems Analyst Office of Institutional Success and Decision Support
Walter Padilla Programmer Analyst II Office of Institutional Success and Decision Support
Franklin Foxworthy Director of Financial Aid - Technology Financial Aid Office
Communications Steering Committee

The Communications Steering Committee advises on communications processes and technologies that will be integrated into the CRM.

Member Title Unit
JJ Visconti manager of Information Technology Office of Admission and Enrollment
Joe Wilson Director of Web Service Office of Communications and Marketing
Dr. Wray Weldon Associate Vice President for Institutional Success and Decision Support Office of Institutional Success and Decision Support
Ingrid London Assistant Provost for Admission and Enrollment Office of Admission and Enrollment
Dr. Courtney Brecheen Senior Associate Dean of Undergraduate Education Office of Undergraduate Education
Eric Van Leeuwen Assistant Dean of Graduate Education Office of Graduate Education
Ryan White Assistant Vice President for Residential Life University Housing
Jenni Huffenberger Senior Director of Marketing Division of Student Affairs
Roxanne Sides Director, Admissions Office of Admission and Enrollment
Nicole Tuttle Enrollment Services Spec III Office of Admission and Enrollment
Michael Farrokhi CRM Developer Naveen Jindal School of Management (JSOM)
Radi Tawfiq Database Administrator III Center for BrainHealth
Andrea Tapia Enterprise Systems Developer II Office of Admission and Enrollment
Jessica Heimbuch Director Office of Communications and Marketing
Christy Glaze Web Services Manager Office of Communications and Marketing
Yuri Choi Web Coordinator Office of Communications and Marketing
David Rude Senior Director - Enrollment Technology Office of Admission and Enrollment
Shaunte Alvarez-Minor Director Erik Jonsson School of Engineering and Computer Science (ECS)
Dr. Ruth Schemmer Assistant Dean for Graduate Student Success Office of Graduate Education
Jamie Janazian Manager of Information Technology Office of Admission and Enrollment
Michael Saenz Director Office of Undergraduate Education
Hillary Campbell Senior Director Office of Undergraduate Education
Dixiana Chavez Director Office of Undergraduate Education
Dr. Julie Murphy Senior Director, Student Success Center (SSC) Office of Undergraduate Education
Phil Roth Director Office of Communications and Marketing
Archana Potdar CRM Analyst Office of Institutional Success and Decision Support
Padmini Katekar CRM Analyst Office of Institutional Success and Decision Support
Mariya Siliankina CRM Analyst Office of Institutional Success and Decision Support
Jennifer McDowell University Registrar Office of the Registrar
Kristin Michael Recruitment Specialist School of Behavioral and Brain Sciences
LaKisha Ladson Assistant Dean of Strategic Marketing and Communications Erik Jonsson School of Engineering and Computer Science (ECS)
Aparna Shrivastava Director of Web and Digital Strategy Naveen Jindal School of Management (JSOM)
Dr. Laura Imaoka Associate Professor of Instruction Bass School of Arts, Humanities, and Technology
Irene Marroquin Director of Undergraduate Advising Bass School of Arts, Humanities, and Technology
D'Ric Jackson Assistant Director Office of Undergraduate Education
Andrew Bell Assistant Director Office of Undergraduate Education
Alejandra Chavez Franco Program Specialist I Office of Undergraduate Education
Prospective Students - Undergraduate Project Team

The Prospective Students - Undergraduate Project Team advises on various undergraduate prospective student processes and technologies to enhance the undergraduate student experience.

Member Title Unit
Ingrid London Assistant Provost for Admission and Enrollment Office of Admission and Enrollment
JJ Visconti Manager of Information Technology Office of Admission and Enrollment
Rashell Carter Project Manager I Office of Admission and Enrollment
David Rude Senior Director - Enrollment Technology Office of Admission and Enrollment
Jamie Janazian Manager of Information Technology Office of Admission and Enrollment
Morgan Eddy Manager of Information Technology Office of Admission and Enrollment
Andrea Tapia Enterprise Systems Developer II Office of Admission and Enrollment
Scott Manning Enterprise Systems Developer II Office of Admission and Enrollment
Avery Ausborne Director, Enrollment Operations Office of Admission and Enrollment
Sara Foxworthy Director of Undergraduate Enrollment and Scholarships Office of Admission and Enrollment
Carla Arellano Director of Recruitment Office of Admission and Enrollment
Dr. Wray Weldon Assistant Vice President for Institutional Success Technology Office of Institutional Success and Decision Support
Jennifer McDowell University Registrar Office of the Registrar
Franklin Foxworthy Director of Financial Aid – Technology Financial Aid Office
Corina Cantua Director, Academic Advising Naveen Jindal School of Management (JSOM)
Lupita Camarillo Director of Undergraduate Advising School of Natural Sciences and Mathematics
Jessie Wu Director of Data Warehouse Office of Institutional Success and Decision Support
Muhammad McIntee-Masud Manager of Information Technology Office of Institutional Success and Decision Support
Robert (Erin) Leeper Senior Web Developer Office of Institutional Success and Decision Support
Wendi Kavanaugh Associate Director, National Merit Scholars Program Hobson Wildenthal Honors College
Aaron Beaudrie Director of Recruitment Naveen Jindal School of Management (JSOM)
Sarah Ku Director, Immigration International Students and Scholars Office
Prospective Students - Graduate Project Team

The Prospective Students - Graduate Project Team advises on various graduate prospective student processes and technologies to enhance the graduate student experience.

Member Title Unit
Eric Van Leeuwen Assistant Dean of Graduate Education Office of Graduate Education
Dr. Pia Jakobsson Assistant Dean Bass School of Arts Humanities & Technology
Rhonda Bush Assistant Dean, Executive Education Naveen Jindal School of Management (JSOM)
Melanie Davis Sr. Academic Support Coordinator School of Behavioral and Brain Sciences
Whitney Mira Academic Support Coordinator School of Natural Sciences and Mathematics
Dr. Jorge Cobb Associate Professor Erik Jonsson School of Engineering and Computer Science (ECS)
Judy Du Sr. Graduate Program Admin School of Economic, Political and Policy Sciences (EPPS)
Debra Goss Graduate Program Administrator School of Natural Sciences and Mathematics
Kelly Erb Academic Support Coordinator Bass School of Arts Humanities & Technology
Katherine Schweers Sr. Academic Support Coordinator Bass School of Arts Humanities & Technology
Andrew Rhodes Degree Plan Evaluator III Erik Jonsson School of Engineering and Computer Science (ECS)
Patricia Williams Program Coordinator Erik Jonsson School of Engineering and Computer Science (ECS)
Eric Moden Degree Plan Evaluator III Erik Jonsson School of Engineering and Computer Science (ECS)
Brenda Rains Sr. Academic Support Coordinator Erik Jonsson School of Engineering and Computer Science (ECS)
Lisa Shatz Assistant Dean MBA Programs Naveen Jindal School of Management (JSOM)
Danielle Timmons Academic Support Coordinator School of Behavioral and Brain Sciences
Angie Bustamante Academic Support Coordinator School of Behavioral and Brain Sciences
Shaunte Alvarez-Minor Director Erik Jonsson School of Engineering and Computer Science (ECS) - Engineering & Computer Science
Dr. Leonidas Bleris Professor Erik Jonsson School of Engineering and Computer Science (ECS) - Bioengineering
Dr. Kamran Kiasaleh Professor Erik Jonsson School of Engineering and Computer Science (ECS) - Electrical & Computer Engr
Dr. Dong Qian Professor Erik Jonsson School of Engineering and Computer Science (ECS) - Mechanical Engineering
Jacqueline Harris Sr Academic Support Coord Erik Jonsson School of Engineering and Computer Science (ECS) - Material Science Engineering
Dr. Lev Gelb Associate Professor Erik Jonsson School of Engineering and Computer Science (ECS) - Material Science Engineering
Denise Cason Assistant Director MBA Program Naveen Jindal School of Management (JSOM)
Student Success Project Team

The Student Success Project Team advises on integrating student success processes and technologies into the CRM.

Member Title Unit
Dr. Courtney Brecheen Senior Associate Dean of Undergraduate Education Office of Undergraduate Education
Eric Van Leeuwen Assistant Dean of Graduate Education Office of Graduate Education
Dr. Chad Thomas Senior Associate VP of Student Affairs Student Affairs
Dr. Dawn Owens Faculty Advisor and JSOM CLinical Associate Professor, Academic Senate Member Naveen Jindal School of Management (JSOM)
Dr. Wray Weldon Assistant Vice President for Institutional Success Management Office of Institutional Success and Decision Support
Dr. Raul Hinojosa Senior Director for Policy and Process Improvement Office of Institutional Success and Decision Support
KatyBelle Edwards CRM Implementation Project Manager Office of Institutional Success and Decision Support
Dr. Amanda Smith Associate VP for Student Affairs and Dean of Students Student Affairs - Dean of Students
Dr. Dan Long Associate Dean of Students for Student Success and Transition Initiatives Student Affairs - Dean of Students
Jennifer McDowell University Registrar Office of the Registrar
Ryan White Assistant Vice President for Residential Life Student Affairs - University Housing
John Jackson Associate Dean of Undergraduate Advising Office of Undergraduate Education
Corina Cantua Director, Academic Advising Naveen Jindal School of Management (JSOM)
Lupita Camarillo Director, Undergraduate Advising School of Natural Science and Mathematics
Bethany AuHoy Director University Career Center
Lacey Henderson Director of Career Services and Professional Development Erik Jonsson School of Engineering and Computer Science (ECS)
Tom Kim Assistant Dean Naveen Jindal School of Management (JSOM) - Career Center
Dr. Stephen Crynes Assistant Dean for Student Success Erik Jonsson School of Engineering and Computer Science (ECS)
Dr. Holly Kosiewicz Researcher and Assistant Professor of Instruction School of Economic, Political & Policy Sciences
Greg Newman Assistant Dean Erik Jonsson School of Engineering and Computer Science (ECS)
Dr. Julie Murphy Senior Director, Student Success Center (SSC) Office of Undergraduate Education
Sarah Ku Director International Students and Scholars Office
Cheryl Friesenhahn Senior Director of Financial Services Office of Budget and Finance
Rob Clarke Senior Director of Financial Aid Office of Financial Aid
Dr. Ruth Schemmer Assistant Dean for Graduate Student Success Office of Graduate Education
Robert (Erin) Leeper Senior Web Developer Office of Institutional Success and Decision Support
Muhammad McIntee-Masud Manager of Information Technology Office of Institutional Success and Decision Support
Sandy Beisel Director of Academic Records Office of the Registrar
Dr. JD Thomas Assistant Dean Office of Undergraduate Education
Asiah Claiborne Director Student Affairs - Student Transition Programs
Ellen Safley Dean, Eugene McDermott Library University Library
Alison Lewis Assistant Director, Digital Transformation Office of Information Technology
Katie Romano Executive Director Archer Center
Wendi Kavanaugh Associate Director Honors College
Lindsey Boeshans Honors Program Specialist Honors College
Reena Schellenberg Director McDermott Scholars Programs
Jennifer Hilton Montero Senior Director International Students and Scholars Office
Amanda Pritchard Assistant Director Office of Information Technology
Pulin Bhatt Assistant Vice President Office of Information Technology
Hillary Campbell Senior Director Office of Undergraduate Education
Nick Patterson Director Office of Undergraduate Education
Archana Potdar CRM Analyst Office of Institutional Success and Decision Support
Aaron Beaudrie Director of Recruitment Naveen Jindal School of Management (JSOM)
Kristin Michael Director of Recruitment School of Behavioral and Brain Sciences
Nikki Young Director of Recruitment Erik Jonsson School of Engineering and Computer Science (ECS)
Ingrid London Assistant Provost for Admission and Enrollment Office of Admission and Enrollment
Jamie Janazian Manager of Information Technology Office of Admission and Enrollment
Sarah Mirarchi Associate Director Student Affairs - University Housing
Padmini Katekar CRM Analyst Office of Institutional Success and Decision Support
Mariya Siliankina CRM Analyst Office of Institutional Success and Decision Support
Victoria Montgomery Associate Director Naveen Jindal School of Management (JSOM)
Courtney Graves Director Naveen Jindal School of Management (JSOM)
Alumni & Development Project Team

The Alumni & Development Project Team advises on processes for future enhancements to the UT Dallas alumni and community experience.

Member Title Unit
Kyle Edgington Vice President Development and Alumni Relations
Shanon Patrick Associate Vice President Development and Alumni Relations
Jill Arredondo Assistant Vice President, Alumni and Annual Giving Programming Development and Alumni Relations
Kelley Atwood Director, Data Services Development and Alumni Relations
Paula Austell Director, Endowment Services Development and Alumni Relations
Heather Zimmerman Director of Administrative Operations Callier Center for Communication
Disorders
Camilla Cristiani Associate Director Center for Vital Longevity
Rachel Berglund Associate Director Center for Children and Families 
Dr. Lisa Jimenez Associate Dean, Administration School of Behavioral and Brain Sciences

Contact

If you have any questions or comments regarding the CRM project, please submit a Project Europa Information Request Form or email us.