Project Team
Project Europa is a truly university-wide initiative engaging faculty and staff members from across the university in the implementation of Salesforce Education Cloud and Marketing Cloud.
The project is led by a Core Team comprised of:
- Dr. Serenity King, Office of Institutional Success and Decision Support (Co-Lead)
- Dr. Dawn Owens, Jindal School of Management (Co-Lead)
- Dr. Wray Weldon, Office of Institutional Success and Decision Support (Co-Lead)
- Dr. Raul Hinojosa Jr., Office of Institutional Success and Decision Support (Change Manager)
- KatyBelle Edwards, Office of Institutional Success and Decision Support (Project Manager)
The Executive Steering Committee and Project Teams include a broad array of department leaders and subject matter experts to support the successful implementation and adoption of this new technology solution.
CRM Executive Steering Committee
The Executive Steering Committee serves as the primary advisory group for the CRM Implementation project, providing strategic direction and high-level decision-making support.
| Member | Title | Unit |
|---|---|---|
| Dr. Serenity Rose King | Co-Lead, Associate Vice President for Institutional Success and Decision Support | Office of Institutional Success and Decision Support (OISDS) |
| Dr. Dawn Owens | Co-Lead, Faculty Advisor and JSOM Clinical Associate Professor, Academic Senate Member | Naveen Jindal School of Management (JSOM) |
| Dr. Wray Weldon | Co-Lead, Assistant Vice President, Institutional Success Tech and DMO | Office of Institutional Success and Decision Support (OISDS) |
| Dr. Raul Hinojosa Jr. | CRM Change Manager, Senior Director for Policy and Process Improvement | Office of Institutional Success and Decision Support (OISDS) |
| KatyBelle Edwards | CRM Implementation Project Manager | Office of Institutional Success and Decision Support (OISDS) |
| Dr. Courtney Brecheen | Senior Associate Dean of Undergraduate Education | Office of Undergraduate Education (OUE) |
| Dr. Poras Balsara | Professor of Electrical & Computer Engineering and Associate Dean for Academic Affairs | Erik Jonsson School of Engineering and Computer Science (ECS) ) |
| Eric Van Leeuwen | Assistant Dean of Graduate Education | Office of Graduate Education |
| Ingrid London | Assistant Provost for Admission and Enrollment | Office of Admission and Enrollment |
| Jennifer McDowell | University Registrar | Office of the Registrar |
| Ryan Meyers | Senior Director, Academic and Administrative Systems Development | Office of Information Technology (OIT) |
| Shivani Narain | Executive IT Leader and Sr. Director, Identity Governance and Digital Transformation Support Services | Office of Information Technology (OIT) |
| Dr. Amanda Smith | Associate VP for Student Affairs and Dean of Students | Division of Student Affairs |
| Dr. Chad Thomas | Senior Associate VP of Student Affairs | Division of Student Affairs |
| Ryan White | Assistant Vice President for Residential Life | Division of Student Affairs |
| Juncheng (Jessie) Wu | Director of Data Warehouse | Office of Institutional Success and Decision Support |
CRM Technical Steering Committee
The Technical Steering Committee oversees the technical processes of the CRM implementation, supporting complex challenges, integration, and data migration.
| Member | Title | Unit |
|---|---|---|
| Dr. Wray Weldon | Assistant Vice President, Institutional Success Tech and DMO | Office of Institutional Success and Decision Support (OISDS) |
| Scott Simpson | UTD EIR Accessibility Coordinator | Office of Information Technology |
| Shivani Narain | Executive IT Leader and Sr. Director, Identity Governance and Digital Transformation Support Services | Office of Information Technology |
| Ryan Meyers | Senior Director, Academic & Administrative Systems Development | Office of Information Technology |
| Dr. Gregory Newman | Assistant Dean of IT Operations | Erik Jonsson School of Engineering and Computer Science (ECS) |
| JJ Visconti | Manager of Information Technology | Office of Enrollment Operations |
| Dr. Mohammad (Mo) Naseri | Associate Professor of Instruction, Operations Management, Director of Digital Services and Analytics | Naveen Jindal School of Management (JSOM) |
| Kelley Atwood | Director, Data Services | Development and Alumni Relations |
| Dr. Darren Crone | Assistant Provost, Distance Learning Coordinator | Educational Technology Services |
| Franklin Foxworthy | Director of Financial Aid - Technology | Office of Financial Aid |
| Dee Lambert | Director of Administration and Operations | Office of Facilities & Economic Development |
| Josh Hammers | Director of Assessment | Director of Assessment |
| Nate Howe | Chief Information Security Officer | Office of Information Technology |
| R. Gabe Cavazos | Assistant Vice President for Research Data and Information Systems | Office of Research and Innovation |
CRM Implementation Communications Steering Committee
The Communications Steering Committee advises on communications processes and technologies that will be integrated into the CRM.
| Member | Title | Unit |
|---|---|---|
| Ingrid London | Assistant Provost for Admission and Enrollment | Office of Admission and Enrollment |
| Dr. Courtney Brecheen | Senior Associate Dean of Undergraduate Education | Office of Undergraduate Education |
| Eric Van Leeuwen | Assistant Dean of Graduate Education | Office of Graduate Education |
| Kent Best | Associate Vice President for Marketing | Office of Communications |
| Joe Wilson | Director of Web Service | Office of Communications |
| Ryan White | Assistant Vice President for Residential Life | University Housing |
| Shanon Patrick | Associate Vice President | Development and Alumni Relations |
| Dr. Laura Imaoka | Associate Professor of Instruction | Bass School of Arts, Humanities, and Technology |
| Chris McAlpine | Director of Student Support and Outreach | Office of Undergraduate Education |
| Jenni Huffenberger | Senior Director of Marketing | Division of Student Affairs |
| Irene Marroquin | Director | Bass School of Arts, Humanities, and Technology |
CRM Implementation Prospective Students - Undergraduate Project Team
The Prospective Students - Undergraduate Project Team advises on various undergraduate prospective student processes and technologies to enhance the undergraduate student experience.
| Member | Title | Unit |
|---|---|---|
| Ingrid London | Assistant Provost for Admission and Enrollment | Office of Admission and Enrollment |
| Carla Arellano | Director of Recruitment | Office of Admission and Enrollment |
| Aaron Beaudrie | Director of Recruitment | Naveen Jindal School of Management (JSOM) |
| Lupita Camarillo | Director of Undergraduate Advising | School of Natural Sciences and Mathematics |
| Corina Cantua | Director of Advising | Naveen Jindal School of Management (JSOM) |
| Morgan Eddy | Manager of Information Technology | Office of Admission and Enrollment |
| Franklin Foxworthy | Director of Financial Aid – Technology | Financial Aid Office |
| Wendi Kavanaugh | Associate Director, National Merit Scholars Program | Hobson Wildenthal Honors College |
| Robert (Erin) Leeper | Senior Web Developer | Office of Institutional Success and Decision Support |
| Jennifer McDowell | University Registrar | Office of the Registrar |
| Muhammad McIntee-Masud | Manager of Information Technology | Office of Institutional Success and Decision Support |
| Jamie Polizzi | Manager of Information Technology | Office of Admission and Enrollment |
| David Rude | Senior Director - Enrollment Technology | Office of Admission and Enrollment |
| Andrea Tapia | Enterprise Systems Developer II | Office of Admission and Enrollment |
| JJ Visconti | Manager of Information Technology | Office of Enrollment Operations |
CRM Implementation Prospective Students - Graduate Project Team
The Prospective Students - Graduate Project Team advises on various graduate prospective student processes and technologies to enhance the graduate student experience.
| Member | Title | Unit |
|---|---|---|
| Eric Van Leeuwen | Assistant Dean of Graduate Education | Office of Graduate Education |
| Ingrid London | Assistant Provost for Admission and Enrollment | Office of Admission and Enrollment |
| Shaunte Alvarez-Minor | Director | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Carla Arellano | Director of Recruitment | Office of Admission and Enrollment |
| Dr. Poras Balsara | Vice Deam & Professor | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Aaron Beaudrie | Director of Recruitment | Naveen Jindal School of Management (JSOM) |
| Leonidas Bleris | Professor | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Rhonda Bush | Assistant Dean, Executive Education | Naveen Jindal School of Management (JSOM) |
| Angie Bustamante | Academic Support Coordinator | School of Behavioral and Brain Sciences |
| Lupita Camarillo | Director of Undergraduate Advising | School of Natural Sciences and Mathematics |
| Corina Cantua | Director of Advising | Naveen Jindal School of Management (JSOM) |
| Benjamin Carrion Schaefer | Assistant Dean & Associate Professor | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Jorge Cobb | Associate Professor | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Melanie Davis | Sr. Academic Support Coordinator | School of Behavioral and Brain Sciences |
| Judy Du | Sr. Graduate Program Admin | School of Economic, Political and Policy Sciences (EPPS) |
| Morgan Eddy | Manager of Information Technology | Office of Admission and Enrollment |
| Kelly Erb | Academic Support Coordinator | Bass School of Arts Humanities & Technology |
| Franklin Foxworthy | Director of Financial Aid - Technology | Financial Aid Office |
| Lev Gelb | Associate Professor | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Debra Goss | Graduate Program Administrator | School of Natural Sciences and Mathematics |
| Pia Jakobsson | Assistant Dean | Bass School of Arts Humanities & Technology |
| Wendi Kavanaugh | Associate Director, National Merit Scholars Program | Hobson Wildenthal Honors College |
| Kamran Kiasaleh | Professor | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Dr. Dohyeong Kim | Associate Dean of Graduate Education | School of Economic, Political and Policy Sciences (EPPS) |
| Sarah Ku | Director, Immigration | International Students and Scholars Office |
| Robert (Erin) Leeper | Senior Web Developer | Office of Institutional Success and Decision Support |
| Chona Lucas | Sr. Academic Support Coordinator | School of Behavioral and Brain Sciences |
| Jennifer McDowell | University Registrar | Office of the Registrar |
| Muhammad McIntee-Masud | Manager of Information Technology | Office of Institutional Success and Decision Support |
| Whitney Mira | Academic Support Coordinator | School of Natural Sciences and Mathematics |
| Eric Moden | Degree Plan Evaluator III | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Dr. Kaaz (Syed) Naqvi | Associate Professor of Instruction, Graduate Academic Advisor | Interdisciplinary Studies |
| Dr. Dawn Owens | Faculty Advisor and JSOM Clinical Associate Professor, Academic Senate Member | Naveen Jindal School of Management (JSOM) |
| Jamie Polizzi | Manager of Information Technology | Office of Admission and Enrollment |
| Dong Qian | Professor | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Brenda Rains | Sr. Academic Support Coordinator | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Jamie Rhoads-Coley | Program Coordinator | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Andrew Rhodes | Degree Plan Evaluator III | Erik Jonsson School of Engineering and Computer Science (ECS) |
| David Rude | Senior Director - Enrollment Technology | Office of Admission and Enrollment |
| Katherine Schweers | Sr. Academic Support Coordinator | Bass School of Arts Humanities & Technology |
| Lisa Shatz | Assistant Dean MBA Projgrams | Naveen Jindal School of Management (JSOM) |
| Dr. Gaurav Shekhar | Assistant Professor of Instruction | Naveen Jindal School of Management (JSOM) |
| Andrea Tapia | Enterprise Systems Developer II | Office of Admission and Enrollment |
| Danielle Timmons | Academic Support Coordinator | School of Behavioral and Brain Sciences |
| JJ Visconti | Manager of Information Technology | Office of Enrollment Operations |
CRM Student Success Project Team
The Student Success Project Team advises on integrating student success processes and technologies into the CRM.
| Member | Title | Unit |
|---|---|---|
| Dr. Courtney Brecheen | Senior Associate Dean of Undergraduate Education | Office of Undergraduate Education |
| Dr. John Jackson | Associate Dean of Undergraduate Advising | Office of Undergraduate Education |
| Dr. JD Thomas | Assistant Dean | Office of Undergraduate Education |
| Dean Ellen Safley | Dean, Eugene McDermott Library | University Library |
| Eric Van Leeuwen | Assistant Dean of Graduate Education | Office of Graduate Education |
| Dr. Ruth Schemmer | Director for Graduate Student Success | Office of Graduate Education |
| Dr. Stephen Crynes | Assistant Dean for Student Success | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Dr. Mohammad (Mo) Naseri | Associate Professor of Instruction, Operations Management, Director of Digital Services and Analytics | Naveen Jindal School of Management (JSOM) |
| Cheryl Friesenhahn | Senior Director of Financial Services | Office of Budget and Finance |
| Sandy Beisel | Director of Academic Records | Office of the Registrar |
| Rob Clarke | Senior Director of Financial Aid | Office of Financial Aid |
| Sarah Ku | Director | International Students and Scholars Office |
| Bethany AuHoy | Director | Career Center |
| Dr. Dan Long | Associate Dean of Students for Student Success and Transition Initiatives | Dean of Students Office |
| Dr. Amanda Smith | Associate VP for Student Affairs and Dean of Students | Dean of Students Office |
| Dr. Holly Kosiewicz | Researcher and Assistant Professor of Instruction | School of Economic, Political & Policy Sciences |
| Robert (Erin) Leeper | Senior Web Developer | Office of Institutional Success and Decision Support |
| Muhammad McIntee-Masud | Manager of Information Technology | Office of Institutional Success and Decision Support |
CRM Implementation Alumni & Development Project Team
The Alumni & Development Project Team advises on processes to enhance the UT Dallas alumni and community experience.
| Member | Title | Unit |
|---|---|---|
| Kyle Edgington | Vice President | Development and Alumni Relations |
| Shanon Patrick | Associate Vice President | Development and Alumni Relations |
| Jill Arredondo | Assistant Vice President, Alumni and Annual Giving Programming | Development and Alumni Relations |
| Kelley Atwood | Director, Data Services | Development and Alumni Relations |
| Paula Austell | Director, Endowment Services | Development and Alumni Relations |
| Heather Zimmerman | Director of Administrative Operations | Callier Center for Communication Disorders |
| Camilla Cristiani | Associate Director | Center for Vital Longevity |
| Rachel Berglund | Associate Director | Center for Children and Families |
| Dr. Lisa Jimenez | Associate Dean, Administration | School of Behavioral and Brain Sciences |
Contact
If you have any questions or comments regarding the CRM project, please submit a Project Europa Information Request Form or email us.