Project Team
Project Europa is a truly university-wide initiative engaging faculty and staff members from across the university in the implementation of Salesforce Education Cloud and Marketing Cloud.
The project is led by a Core Team comprised of:
- Dr. Serenity King, Office of Institutional Success and Decision Support (Co-Lead)
- Dr. Dawn Owens, Jindal School of Management (Co-Lead)
- Dr. Wray Weldon, Office of Institutional Success and Decision Support (Co-Lead)
- Dr. Raul Hinojosa Jr., Office of Institutional Success and Decision Support (Change Manager)
- KatyBelle Edwards, Office of Institutional Success and Decision Support (Project Manager)
The Executive Steering Committee and Project Teams include a broad array of department leaders and subject matter experts to support the successful implementation and adoption of this new technology solution.
Executive Steering Committee
The Executive Steering Committee serves as the primary advisory group for the CRM Implementation project, providing strategic direction and high-level decision-making support.
| Member | Title | Unit |
|---|---|---|
| Dr. Serenity Rose King | Co-Lead, Associate Vice President for Institutional Success and Decision Support | Office of Institutional Success and Decision Support (OISDS) |
| Dr. Dawn Owens | Co-Lead, Faculty Advisor and JSOM Clinical Associate Professor, Academic Senate Member | Naveen Jindal School of Management (JSOM) |
| Dr. Wray Weldon | Co-Lead, Assistant Vice President, Institutional Success Tech and DMO | Office of Institutional Success and Decision Support (OISDS) |
| Dr. Raul Hinojosa Jr. | CRM Change Manager, Senior Director for Policy and Process Improvement | Office of Institutional Success and Decision Support (OISDS) |
| KatyBelle Edwards | CRM Implementation Project Manager | Office of Institutional Success and Decision Support (OISDS) |
| Dr. Courtney Brecheen | Senior Associate Dean of Undergraduate Education | Office of Undergraduate Education (OUE) |
| Dr. Poras Balsara | Professor of Electrical & Computer Engineering and Associate Dean for Academic Affairs | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Jessica Heimbuch | Director, Campaign Strategy | Office of Communications and Marketing |
| Eric Van Leeuwen | Assistant Dean of Graduate Education | Office of Graduate Education |
| Ingrid London | Assistant Provost for Admission and Enrollment | Office of Admission and Enrollment |
| Jennifer McDowell | University Registrar | Office of the Registrar |
| Ryan Meyers | Senior Director, Academic and Administrative Systems Development | Office of Information Technology (OIT) |
| Shivani Narain | Executive IT Leader and Sr. Director, Identity Governance and Digital Transformation Support Services | Office of Information Technology (OIT) |
| Dr. Amanda Smith | Associate VP for Student Affairs and Dean of Students | Division of Student Affairs |
| Dr. Chad Thomas | Senior Associate VP of Student Affairs | Division of Student Affairs |
| Ryan White | Assistant Vice President for Residential Life | Division of Student Affairs |
| Juncheng (Jessie) Wu | Director of Data Warehouse | Office of Institutional Success and Decision Support |
Technical Steering Committee
The Technical Steering Committee oversees the technical processes of the CRM implementation, supporting complex challenges, integration, and data migration.
| Member | Title | Unit |
|---|---|---|
| Dr. Wray Weldon | Associate Vice President for Institutional Success and Decision Support | Office of Institutional Success and Decision Support |
| Ingrid London | Assistant Provost for Admission and Enrollment | Office of Admission and Enrollment |
| Shivani Narain | Senior Director, Identity Governance and Digital Transformation Support Services | Office of Information Technology |
| Ryan Meyers | Senior Director, Academic and Administrative Systems Development | Office of Information Technology |
| Jessie Wu | Director of Data Warehouse | Office of Institutional Success and Decision Support |
| JJ Visconti | Manager of Information Technology | Office of Enrollment Operations |
| David Rude | Senior Director - Enrollment Technology | Office of Admission and Enrollment |
| Jamie Janazian | Manager of Information Technology | Office of Admission and Enrollment |
| Morgan Eddy | Manager of Information Technology | Office of Admission and Enrollment |
| Andrea Tapia | Enterprise Systems Developer II | Office of Admission and Enrollment |
| Scott Manning | Enterprise Systems Developer II | Office of Admission and Enrollment |
| Avery Ausborne | Director, Enrollment Operations | Office of Admission and Enrollment |
| Jennifer McDowell | University Registrar | Office of the Registrar |
| Archana Potdar | CRM Analyst | Office of Institutional Success and Decision Support |
| Padmini Katekar | CRM Analyst | Office of Institutional Success and Decision Support |
| Mariya Siliankina | CRM Analyst | Office of Institutional Success and Decision Support |
| Rashell Carter | Project Manager I | Office of Admission and Enrollment |
| Brad Skiles | Manager of Information Technology | Office of Information Technology |
| Alison Lewis | Manager, Student Information Systems | Office of Information Technology |
| Alyssa Phillips | Business Technical Analyst II | Office of Admission and Enrollment |
| James Lemus | Technical Team Lead | Office of Information Technology |
| Daniel Johnson | Enterprise Systems Developer III | Office of Information Technology |
| Mareze Crone | Director | Office of the Registrar |
| Shella Hayes | Business Technical Analyst IV | Office of Information Technology |
| Jeff Scroggins | Data Warehouse Systems Analyst | Office of Institutional Success and Decision Support |
| Walter Padilla | Programmer Analyst II | Office of Institutional Success and Decision Support |
| Franklin Foxworthy | Director of Financial Aid - Technology | Financial Aid Office |
Communications Steering Committee
The Communications Steering Committee advises on communications processes and technologies that will be integrated into the CRM.
| Member | Title | Unit |
|---|---|---|
| JJ Visconti | manager of Information Technology | Office of Admission and Enrollment |
| Joe Wilson | Director of Web Service | Office of Communications and Marketing |
| Dr. Wray Weldon | Associate Vice President for Institutional Success and Decision Support | Office of Institutional Success and Decision Support |
| Ingrid London | Assistant Provost for Admission and Enrollment | Office of Admission and Enrollment |
| Dr. Courtney Brecheen | Senior Associate Dean of Undergraduate Education | Office of Undergraduate Education |
| Eric Van Leeuwen | Assistant Dean of Graduate Education | Office of Graduate Education |
| Ryan White | Assistant Vice President for Residential Life | University Housing |
| Jenni Huffenberger | Senior Director of Marketing | Division of Student Affairs |
| Roxanne Sides | Director, Admissions | Office of Admission and Enrollment |
| Nicole Tuttle | Enrollment Services Spec III | Office of Admission and Enrollment |
| Michael Farrokhi | CRM Developer | Naveen Jindal School of Management (JSOM) |
| Radi Tawfiq | Database Administrator III | Center for BrainHealth |
| Andrea Tapia | Enterprise Systems Developer II | Office of Admission and Enrollment |
| Jessica Heimbuch | Director | Office of Communications and Marketing |
| Christy Glaze | Web Services Manager | Office of Communications and Marketing |
| Yuri Choi | Web Coordinator | Office of Communications and Marketing |
| David Rude | Senior Director - Enrollment Technology | Office of Admission and Enrollment |
| Shaunte Alvarez-Minor | Director | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Dr. Ruth Schemmer | Assistant Dean for Graduate Student Success | Office of Graduate Education |
| Jamie Janazian | Manager of Information Technology | Office of Admission and Enrollment |
| Michael Saenz | Director | Office of Undergraduate Education |
| Hillary Campbell | Senior Director | Office of Undergraduate Education |
| Dixiana Chavez | Director | Office of Undergraduate Education |
| Dr. Julie Murphy | Senior Director, Student Success Center (SSC) | Office of Undergraduate Education |
| Phil Roth | Director | Office of Communications and Marketing |
| Archana Potdar | CRM Analyst | Office of Institutional Success and Decision Support |
| Padmini Katekar | CRM Analyst | Office of Institutional Success and Decision Support |
| Mariya Siliankina | CRM Analyst | Office of Institutional Success and Decision Support |
| Jennifer McDowell | University Registrar | Office of the Registrar |
| Kristin Michael | Recruitment Specialist | School of Behavioral and Brain Sciences |
| LaKisha Ladson | Assistant Dean of Strategic Marketing and Communications | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Aparna Shrivastava | Director of Web and Digital Strategy | Naveen Jindal School of Management (JSOM) |
| Dr. Laura Imaoka | Associate Professor of Instruction | Bass School of Arts, Humanities, and Technology |
| Irene Marroquin | Director of Undergraduate Advising | Bass School of Arts, Humanities, and Technology |
| D'Ric Jackson | Assistant Director | Office of Undergraduate Education |
| Andrew Bell | Assistant Director | Office of Undergraduate Education |
| Alejandra Chavez Franco | Program Specialist I | Office of Undergraduate Education |
Prospective Students - Undergraduate Project Team
The Prospective Students - Undergraduate Project Team advises on various undergraduate prospective student processes and technologies to enhance the undergraduate student experience.
| Member | Title | Unit |
|---|---|---|
| Ingrid London | Assistant Provost for Admission and Enrollment | Office of Admission and Enrollment |
| JJ Visconti | Manager of Information Technology | Office of Admission and Enrollment |
| Rashell Carter | Project Manager I | Office of Admission and Enrollment |
| David Rude | Senior Director - Enrollment Technology | Office of Admission and Enrollment |
| Jamie Janazian | Manager of Information Technology | Office of Admission and Enrollment |
| Morgan Eddy | Manager of Information Technology | Office of Admission and Enrollment |
| Andrea Tapia | Enterprise Systems Developer II | Office of Admission and Enrollment |
| Scott Manning | Enterprise Systems Developer II | Office of Admission and Enrollment |
| Avery Ausborne | Director, Enrollment Operations | Office of Admission and Enrollment |
| Sara Foxworthy | Director of Undergraduate Enrollment and Scholarships | Office of Admission and Enrollment |
| Carla Arellano | Director of Recruitment | Office of Admission and Enrollment |
| Dr. Wray Weldon | Assistant Vice President for Institutional Success Technology | Office of Institutional Success and Decision Support |
| Jennifer McDowell | University Registrar | Office of the Registrar |
| Franklin Foxworthy | Director of Financial Aid – Technology | Financial Aid Office |
| Corina Cantua | Director, Academic Advising | Naveen Jindal School of Management (JSOM) |
| Lupita Camarillo | Director of Undergraduate Advising | School of Natural Sciences and Mathematics |
| Jessie Wu | Director of Data Warehouse | Office of Institutional Success and Decision Support |
| Muhammad McIntee-Masud | Manager of Information Technology | Office of Institutional Success and Decision Support |
| Robert (Erin) Leeper | Senior Web Developer | Office of Institutional Success and Decision Support |
| Wendi Kavanaugh | Associate Director, National Merit Scholars Program | Hobson Wildenthal Honors College |
| Aaron Beaudrie | Director of Recruitment | Naveen Jindal School of Management (JSOM) |
| Sarah Ku | Director, Immigration | International Students and Scholars Office |
Prospective Students - Graduate Project Team
The Prospective Students - Graduate Project Team advises on various graduate prospective student processes and technologies to enhance the graduate student experience.
| Member | Title | Unit |
|---|---|---|
| Eric Van Leeuwen | Assistant Dean of Graduate Education | Office of Graduate Education |
| Dr. Pia Jakobsson | Assistant Dean | Bass School of Arts Humanities & Technology |
| Rhonda Bush | Assistant Dean, Executive Education | Naveen Jindal School of Management (JSOM) |
| Melanie Davis | Sr. Academic Support Coordinator | School of Behavioral and Brain Sciences |
| Whitney Mira | Academic Support Coordinator | School of Natural Sciences and Mathematics |
| Dr. Jorge Cobb | Associate Professor | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Judy Du | Sr. Graduate Program Admin | School of Economic, Political and Policy Sciences (EPPS) |
| Debra Goss | Graduate Program Administrator | School of Natural Sciences and Mathematics |
| Kelly Erb | Academic Support Coordinator | Bass School of Arts Humanities & Technology |
| Katherine Schweers | Sr. Academic Support Coordinator | Bass School of Arts Humanities & Technology |
| Andrew Rhodes | Degree Plan Evaluator III | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Patricia Williams | Program Coordinator | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Eric Moden | Degree Plan Evaluator III | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Brenda Rains | Sr. Academic Support Coordinator | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Lisa Shatz | Assistant Dean MBA Programs | Naveen Jindal School of Management (JSOM) |
| Danielle Timmons | Academic Support Coordinator | School of Behavioral and Brain Sciences |
| Angie Bustamante | Academic Support Coordinator | School of Behavioral and Brain Sciences |
| Shaunte Alvarez-Minor | Director | Erik Jonsson School of Engineering and Computer Science (ECS) - Engineering & Computer Science |
| Dr. Leonidas Bleris | Professor | Erik Jonsson School of Engineering and Computer Science (ECS) - Bioengineering |
| Dr. Kamran Kiasaleh | Professor | Erik Jonsson School of Engineering and Computer Science (ECS) - Electrical & Computer Engr |
| Dr. Dong Qian | Professor | Erik Jonsson School of Engineering and Computer Science (ECS) - Mechanical Engineering |
| Jacqueline Harris | Sr Academic Support Coord | Erik Jonsson School of Engineering and Computer Science (ECS) - Material Science Engineering |
| Dr. Lev Gelb | Associate Professor | Erik Jonsson School of Engineering and Computer Science (ECS) - Material Science Engineering |
| Denise Cason | Assistant Director MBA Program | Naveen Jindal School of Management (JSOM) |
Student Success Project Team
The Student Success Project Team advises on integrating student success processes and technologies into the CRM.
| Member | Title | Unit |
|---|---|---|
| Dr. Courtney Brecheen | Senior Associate Dean of Undergraduate Education | Office of Undergraduate Education |
| Eric Van Leeuwen | Assistant Dean of Graduate Education | Office of Graduate Education |
| Dr. Chad Thomas | Senior Associate VP of Student Affairs | Student Affairs |
| Dr. Dawn Owens | Faculty Advisor and JSOM CLinical Associate Professor, Academic Senate Member | Naveen Jindal School of Management (JSOM) |
| Dr. Wray Weldon | Assistant Vice President for Institutional Success Management | Office of Institutional Success and Decision Support |
| Dr. Raul Hinojosa | Senior Director for Policy and Process Improvement | Office of Institutional Success and Decision Support |
| KatyBelle Edwards | CRM Implementation Project Manager | Office of Institutional Success and Decision Support |
| Dr. Amanda Smith | Associate VP for Student Affairs and Dean of Students | Student Affairs - Dean of Students |
| Dr. Dan Long | Associate Dean of Students for Student Success and Transition Initiatives | Student Affairs - Dean of Students |
| Jennifer McDowell | University Registrar | Office of the Registrar |
| Ryan White | Assistant Vice President for Residential Life | Student Affairs - University Housing |
| John Jackson | Associate Dean of Undergraduate Advising | Office of Undergraduate Education |
| Corina Cantua | Director, Academic Advising | Naveen Jindal School of Management (JSOM) |
| Lupita Camarillo | Director, Undergraduate Advising | School of Natural Science and Mathematics |
| Bethany AuHoy | Director | University Career Center |
| Lacey Henderson | Director of Career Services and Professional Development | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Tom Kim | Assistant Dean | Naveen Jindal School of Management (JSOM) - Career Center |
| Dr. Stephen Crynes | Assistant Dean for Student Success | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Dr. Holly Kosiewicz | Researcher and Assistant Professor of Instruction | School of Economic, Political & Policy Sciences |
| Greg Newman | Assistant Dean | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Dr. Julie Murphy | Senior Director, Student Success Center (SSC) | Office of Undergraduate Education |
| Sarah Ku | Director | International Students and Scholars Office |
| Cheryl Friesenhahn | Senior Director of Financial Services | Office of Budget and Finance |
| Rob Clarke | Senior Director of Financial Aid | Office of Financial Aid |
| Dr. Ruth Schemmer | Assistant Dean for Graduate Student Success | Office of Graduate Education |
| Robert (Erin) Leeper | Senior Web Developer | Office of Institutional Success and Decision Support |
| Muhammad McIntee-Masud | Manager of Information Technology | Office of Institutional Success and Decision Support |
| Sandy Beisel | Director of Academic Records | Office of the Registrar |
| Dr. JD Thomas | Assistant Dean | Office of Undergraduate Education |
| Asiah Claiborne | Director | Student Affairs - Student Transition Programs |
| Ellen Safley | Dean, Eugene McDermott Library | University Library |
| Alison Lewis | Assistant Director, Digital Transformation | Office of Information Technology |
| Katie Romano | Executive Director | Archer Center |
| Wendi Kavanaugh | Associate Director | Honors College |
| Lindsey Boeshans | Honors Program Specialist | Honors College |
| Reena Schellenberg | Director | McDermott Scholars Programs |
| Jennifer Hilton Montero | Senior Director | International Students and Scholars Office |
| Amanda Pritchard | Assistant Director | Office of Information Technology |
| Pulin Bhatt | Assistant Vice President | Office of Information Technology |
| Hillary Campbell | Senior Director | Office of Undergraduate Education |
| Nick Patterson | Director | Office of Undergraduate Education |
| Archana Potdar | CRM Analyst | Office of Institutional Success and Decision Support |
| Aaron Beaudrie | Director of Recruitment | Naveen Jindal School of Management (JSOM) |
| Kristin Michael | Director of Recruitment | School of Behavioral and Brain Sciences |
| Nikki Young | Director of Recruitment | Erik Jonsson School of Engineering and Computer Science (ECS) |
| Ingrid London | Assistant Provost for Admission and Enrollment | Office of Admission and Enrollment |
| Jamie Janazian | Manager of Information Technology | Office of Admission and Enrollment |
| Sarah Mirarchi | Associate Director | Student Affairs - University Housing |
| Padmini Katekar | CRM Analyst | Office of Institutional Success and Decision Support |
| Mariya Siliankina | CRM Analyst | Office of Institutional Success and Decision Support |
| Victoria Montgomery | Associate Director | Naveen Jindal School of Management (JSOM) |
| Courtney Graves | Director | Naveen Jindal School of Management (JSOM) |
Alumni & Development Project Team
The Alumni & Development Project Team advises on processes for future enhancements to the UT Dallas alumni and community experience.
| Member | Title | Unit |
|---|---|---|
| Kyle Edgington | Vice President | Development and Alumni Relations |
| Shanon Patrick | Associate Vice President | Development and Alumni Relations |
| Jill Arredondo | Assistant Vice President, Alumni and Annual Giving Programming | Development and Alumni Relations |
| Kelley Atwood | Director, Data Services | Development and Alumni Relations |
| Paula Austell | Director, Endowment Services | Development and Alumni Relations |
| Heather Zimmerman | Director of Administrative Operations | Callier Center for Communication Disorders |
| Camilla Cristiani | Associate Director | Center for Vital Longevity |
| Rachel Berglund | Associate Director | Center for Children and Families |
| Dr. Lisa Jimenez | Associate Dean, Administration | School of Behavioral and Brain Sciences |
Contact
If you have any questions or comments regarding the CRM project, please submit a Project Europa Information Request Form or email us.