Timeline & Updates
Project Europa Timeline
The CRM implementation, also known as Project Europa, was launched in August 2023 guided by the Phase 0 CRM Selection Steering Committee with the assistance of consultants Kennedy & Company. UT Dallas has partnered with Attain Partners to implement Salesforce CRM.
Project Europa is currently in Phase 2 which consists of the configuration, implementation, and integration of the CRM based on the information gathered during discovery in Phase 1. Phase 2 began in July 2024. The following timeline details the implementation activities through go-live in 2025.
Design & Build Wave 1
- Recruiting & Admissions, Undergraduate & Graduate
- Recruiting & Admissions Marketing Cloud
- Data Migration & Integration
Discovery
- Gather Student Success requirements and future state needs
- Gather Salesforce Marketing
- Cloud requirements and future state needs
Wave 1 Completion
- Wave 1 Build & Testing Complete (January)
- Wave 1 UAT & Data Validation (February)
- Wave 1 Training Deployment (March)
Design & Build Wave 2
- Student Success
- Student Success Marketing Cloud
- Data Migration & Integration
Test/Train
- Migrate Spring 2026 applications into Ed. Cloud
- Turn off Spring 2026 applications in PS and TargetX
- Turn on all integrations
- Process Fall 2025 applications in TargetX and PS for 3 months (May - July) and process Spring 2026 applications in Ed. Cloud (Users in both systems for 3-month cutover time)
Wave 2 Completion | Test / Train
- Wave 2 UAT & Data Validation
- Wave 2 Training Deployment
Go-Live
- Migrate data for Fall 2025 Applications and student success data prior right before go live
- Turn off TargetX and PS admissions applications
- Enable integrations for all systems
Go-Live
- Wave 2 Go-Live (August)
Contact
If you have any questions or comments regarding the CRM project, please submit a Project Europa Information Request Form or email us.